Daniel Satinsky: I remember that one from the podcast. There were excerpts from it, from the—
Kim Spencer: Right. And there, by the way, is a YouTube channel called Space Bridges created to put all these, as many of them as I have been able to find on. And that…there was a funder who was [unintelligible] on organizing and funding that event about nuclear winter, and in Washington, and he had funded—
Daniel Satinsky: Sorry, there was a glitch. What was the name of that person?
Kim Spencer: Paul Allen.
Daniel Satinsky: Paul Allen.
Kim Spencer: No, not Paul Allen, Bob, Robert Allen.
Daniel Satinsky: Robert Allen. Not Microsoft.
Kim Spencer: Yeah, fact check, right. Robert Allen. And he was—I’m forgetting the name of the foundation right now—but he was one of the funders of Carl Sagan and Paul Ehrlich’s event. And they were running into a problem. As the date approached in the fall 1983, they were running into a problem that they weren’t [sure] if the Russian scientists were going to get visas to come to the U.S. And they were invited, and they had agreed to come, and it was really important. It was a global thing on the risk of nuclear war, and if maybe nuclear winter.
And so basically Bob Allen called and asked whether Evelyn and I would be able to produce a Space Bridge somehow, so he funded it, and Evelyn was the producer in Washington, and I was the producer in Moscow. So, that’s the first time I produced a Space Bridge from Moscow, in the Gosteleradio [studios control room]. And it had to be done quickly. We had no more than a month to prepare it.
And there’s a lot of detail about why that was so important, but the important thing is that in the afternoon when the Soviet scientists were just sitting there in the studio watching and listening to the presentation by Ehrlich and all the scientists, and then in the U.S. they went to lunch. The scientists gathered around, the leading Soviet scientists, and they were in the studio, and it was in the evening in Moscow. And Bob Fuller, who was a physicist, and a friend of ours, and part of the nuclear weapons group, David Hoffman’s close friend, had gone along as an advisor, because people knew him. His physics book was actually published and translated and used in the schools.
So, he was like…so Bob’s sitting there in the circle with these top Soviet scientists, and they’re trying to decide what they should do because it’s now going to be their time to talk, and are they going to say anything, or are they just going to say […] you just go down, when you hear the sirens you go down into the subways, you’ll be safe and come out afterwards. That was the official nuclear preparedness in Russia at the time. And the scientists debated whether or not they should say what they really believed, which was nuclear winter was a possibility, there was not a way to survive a nuclear attack, both sides were going to go down, and what should they say. And they made a decision that they wouldn’t call their bosses, they were just going to say what they thought. And they did.
And then the next day it was Soviet, you know, Western and East, you know, Soviet and Western scientists agree. That would not have happened if it hadn’t been a Space Bridge because you can bet they would be with their minders who wouldn’t have been able to say that. And the Space Bridge just blew every rule away because it was live, and they were out of control, and everybody took the risk. And then the government reacted, which was positively, because they had to, and this was the very top scientists, so they had to. So, producing it was very difficult, and it was risky, and I got a real bond with the guys who were assigned to produce it, and they were sports producers.
Daniel Satinsky: Wow.
Kim Spencer: Live TV, right. And they covered soccer games live. And all of a sudden, they got hooked on this idea of Space Bridges. So, I’ve given you a very long, in-depth thing because you’ve heard the other parts of the story, and it all sort of rolls out Space Bridges. But that put me in a position as being a person who could work with Gosteleradio with Russian people who were very creative and willing to push the envelope, so I started bringing more people over and proposing new things, and got a little teletype device from Western Union that was like a precursor to a—it was a keyboard with two ear pods that you put in and it was like…and it was your Western Union telex.I could type like, you know, a sentence and hit send.
And on the other side it was coming out in Moscow—I saw the machine—in this giant machine going ch-ch-ch-ch-ch with all the little holes in a paper tape, you know. And then they’re taking the punched tape and they’re going and reading, somebody reads the punch, right?
Internews San Francisco proposes a Space Bridge with the topic etc…. Evelyn and David and I had just made up the name Internews. That company, Internews, became the preferred [presenter] for Space Bridges because we were somehow able to deliver technically and politically, you know, and they wanted to keep doing these things.
Daniel Satinsky: Right. And the dialogue…what did you hope to come from this dialogue, from the citizen dialogue?
Kim Spencer: Well, we wanted [to save] the planet. We wanted to prevent [nuclear war]. We wanted to reduce the conflict. I don’t…I was not thinking ahead to what would happen after Glasnost. That was, you know, I was more interested in solving a problem that we were facing, you know, the planet and civilization, and using this new technology for dialogue.
And it was a great opportunity to get to work [in Russia] and do all these things, and it kind of gave me a profession of being, making, you know, I think I produced 13 of them, so, you know. And I got to go over there a lot during the Soviet period. I wasn’t a Russian expert. I didn’t speak Russian, and I [unintelligible], you know, Jim Hickman and others, and work with them, and I just did my role, which was to know how to make live television work, and also [build up] a trust in working with the enemy, basically.
Daniel Satinsky: Yeah. And do you feel they came to trust you as well, the Russians?
Kim Spencer: Yeah. We had to trust each other because they’re TV professionals. Of course there’s stories about how it was difficult and all that. But I think jumping forward to your question, we didn’t envision or see the business opportunities that
[Peter Gerwe] and Jim [Hickman] did. And they [were all seeing it] in different ways. David Hoffman saw [Internews] as an NGO that could get USAID money, and he just kind of leveraged what we were doing in Space Bridges to a vision to do things and the importance of independent media. And I was involved in that through the ‘90s, and believed in it, and worked on it, but I didn’t have any entrepreneurial sense about it. Those three guys were the entrepreneurs, and many others.
Daniel Satinsky: Right,. So, obviously one thing led to another, in a sense, right? You had a progression. And when the Soviet Union falls apart and David sort of—I know he told me how the AID grant came about, but I’m not remembering the details right now. But you came into a fairly large pot of money that was to be used to train journalists and TV producers, right?
Kim Spencer: That’s right. And it was Ukraine. It started in Ukraine. David [Hoffman] called me up and said Hey, Kim, can you think of how we might spend $10 million, because I think I can [raise] $10 million. I’m going how the hell are we going to spend $10 million just on trainings and things like that? But I thought well, maybe we could put in a satellite dish. If we put in a satellite dish, that would allow them to be independent of the Soviet satellite system, which Ukraine had been, and they could distribute their programs by satellite. So, David goes Yeah, that’s—how much do you think it’ll cost? I’m going, well, let me call somebody. So, about $3 million, that’s what it would take.
The satellite dish was gigantic. And it had to be sourced [from the US] so it was a huge process getting it in there. But it did help create a totally independent media in Ukraine because the dish gave them the ability to connect a bunch of channels [via a European satellite] and distribute [their programming]. It was one of those big uplinks, and it was put on top of an old factory, and everything around it, and all the money that had to go to build that, you know, created an infrastructure in Ukraine that lasted…I think it’s still in use.
Daniel Satinsky: Wow. Who was the Ukrainian partner for that?
Kim Spencer: Well, Internews Ukraine created a whole new group through local partners, so the creation of Internews Ukraine, and around that chunk of money, [came] a resource that made it work in that country. And then it was followed by other money for the Moscow operation, and hiring
Manana Aslamazyan. And then Evelyn and David and another funder from the Rockefeller [Foundation] went off [to a conference]—and Evelyn might have told you the story about their first meeting where they found these TV station owners from around the Soviet Union.
Daniel Satinsky: Yeah.
Kim Spencer: And it was [
...] there were these new TV channels, and if they could export them, it was a way to promote democracy, which became the whole, the backbone and justification of USAID grants year after year after year that supported independent media. Internews could actually promote democratization in that way.
Daniel Satinsky: Yeah, okay. And when you were thinking of—what do you mean by independent? Does that mean privately owned or does it mean something more than privately owned?
Kim Spencer: Say the word again. It just broke up.
Daniel Satinsky: Oh, yeah, I’m sorry. I think we’re having a little disruption of the internet connection, but whatever. When you say independent media, does that just mean non-government, or is it private, or what does it mean?
Kim Spencer: Yeah, non-government.
Daniel Satinsky: Non-government. So, it could be a local car dealer who owned a station.
Kim Spencer: For example, Krasnoyarsk out in Siberia. I’ve been there. There was an aluminum plant which was the main big thing there, and after 1990, ’91 they were the local powerhouse, so they started a TV channel. And the guy that they picked was a kind of [an innovator]…he didn’t just immediately start programming with pirated Hollywood [movie VHS] tapes, which was sort of a business model at the beginning with independent stations. And so the leaders of those channels were able to get funding through Internews to help them to get not only journalism training, because they all had to produce programs in order to get the funding, they needed to do some local journalism, right, but they also would get training in business management of TV channels.
We started exporting from the U.S., [the skills needed to] set up a commercial TV channel. Because these were commercial channels. None of them were—they weren’t like PBS or, you know, they were commercial channels. But that was back at a time when news was part of a commercial channel’s important service, right? So, my background at ABC News [helped]. That was the role I played, not the business [side], but more around journalism and the building of a network of these channels. [Internews] had a television series called “Local Time,” where each [local station] contributed a little [video], and then [the show] was broadcast on satellite to all of Russia.
So, [now there was] an alternative to [Gosteleradio state TV and radio channels]. Now you had a bunch of [new] channels coming up. And so that was, for a while, a great example of the success that you can have by supporting, training, and providing key resources to regional [TV stations]… [Internews] did the same thing in Almaty in Kazakhstan and all over [the FSU].
Daniel Satinsky: Did you have your own dish in all those places?
Kim Spencer: No. We didn’t need to provide satellite dishes by that point. There were other ways to distribute, or new systems came up.
Daniel Satinsky: But they were all private systems at that point?
Kim Spencer: They were all private companies, entrepreneurial companies. Some got started just by a guy going with a VHS—remember the old VHS players that you could choose Channel 3 or 4 on your TV? Well, they figured out you could take a VHS machine up to the top of a building which is wired for cable, plug that into the cable for the whole building, and ever resident’s Channel 3 or 4 gets the output of the VHS machine. They would just get pirated tapes and play films. That’s how it started. And that was what Evelyn [Messinger] wrote about when she went to Eastern Europe and saw that happen, [several years] before it happened in the Soviet Union.
Daniel Satinsky: Right. Interesting. I talked to Peter Gerwe, and Peter told me that he explicitly stayed away from any kind of politics in building his network. And that was his key to being able to do it. And you were the opposite. You built around politics, right?
Kim Spencer: That’s right. And there’s no Internews left in Russia because the [government] forced that to shut that down eventually. Right. It was a different path because we [not businessmen]…I mean, David was more entrepreneurial, but within a nonprofit setting. We were mission-driven. That was what we did. We sometimes did things in collaboration with Gerwe and other groups. So, my experience was never like guys having to run a business like Hickman did, and like you were involved in. I mean, it was all amazing [unintelligible] …setting up a teleport and things like that. Those were really critical and required business to do it.
But what I did get to experience was the [Russians I worked with] were able to parlay their experiences and their success as the key Space Bridge producers, and being very creative, entrepreneurial, really, within the Soviet system, when they both became the head of networks and got substantially—
Daniel Satinsky: Which ones, do you remember?
Kim Spencer: Weren’t the really big ones, and so they each went in different paths after a while, and it would just take a little bit of background research.
Daniel Satinsky: Sure.
Kim Spencer: But they are interesting characters for your book. I would talk to them because they came out of growing up in the Soviet system. And so, they were really committed to the ideas of the Soviet Union, and they really supported communism right up till it just became obvious that it wasn’t working. They weren’t like, you know. But they also understood the importance of communication and dialogue. So, then what happened to them, when they were offered this money and power and all that, I watched from afar, you know, is they sort of just got drawn into schlock TV. Not necessarily everything was, but most television is, so, you know. And it would be interesting to see how they watched what went on within media, from their point of view.
And then it would also be interesting, if you talk to any of the Russians, to talk to Manana Aslamazyan, who ran Internews Russia and would know which of [them] is the guy in Krasnoyarsk—
Daniel Satinsky: Right. Well, so David gave me her email, and I wrote to her, and I’ve gotten no answer, so—
Kim Spencer: Well, I’ve been in touch with her, and I’d be happy to—
Daniel Satinsky: That would be great.
Kim Spencer: She might be hesitant just until she finds out more about what you’re doing, but I think she would be…
Daniel Satinsky: That would be great.
Kim Spencer: Between the entrepreneurial, business oriented, ultimately having to be responsive to your stockholder and/or to your investor, whatever investment compared to those who are drawn in by the more nonprofit-y sort of thing. She was constantly having to deal with that.
Daniel Satinsky: What remains of the nonprofit network? Does anything remain of that as regional and smaller stations?