Name;Description;Period;
Nation of Creators; Russia is a nation of creative people, as evidenced by both history and modernity. Pioneers and missionaries, navigators, researchers and discoverers, science popularizers and scientists have forged traditions of world leadership in Russian and Soviet research, scientific, geographical, and educational schools. These traditions are continued by leaders of change in modern Russia (from developing new vaccines to digitalization and high-tech production)—people changing the world for the better.;2021–2026 Ongoing, with slight changes in wording
Great Russian Word;The Russian language is a centuries-old source of inspiration for literature, drama, cinema, and the art of translation of the national literatures of Russia’s peoples. Russian classical literature and drama have inspired theater directors and filmmakers. Domestic literature (both classical and modern) and theater are always attentive to the existential problems of man, his search for meaning, and questions of faith, family values, and relations between state and society. The Russian alphabet is a source of creative inspiration for designers of Cyrillic fonts as well as for fashion designers.;2021–2025 Now eliminated
I Am Proud; Projects aimed at promoting the cultural and creative achievements of the country, highlighting bright and glorious pages of domestic culture, history and modernity: a person feels pride not only for their ancestors’ exploits, the outstanding achievements of compatriots, the achievements of fellow countrymen, but also for contemporaries (doctors, social workers, volunteers, etc.) showing selflessness, courage, and self-sacrifice in their service to society and people.;2021–2025 Now eliminated
Place of Power;Traditionally, Russia is strong in its regions. Geographic diversity and local identity over many centuries together form the unique diversity of the country, and the stability of its culture. The anniversaries of the founding of cities and regions provide opportunity to turn to history through a focus on regional culture phenomenon, which are significant for Russian culture overall and for the common cultural code of the country. The Russian hinterland is made up of the small homelands of many creative people, both remote cities and rural settlements.;2021–2026 Ongoing, with slight changes in wording and removing particular examples
Cultural Code;Projects promoting traditional Russian values through culture and creative industries; 2021–2026 Ongoing, with slight changes in wording and gradual expansion from basic concept to detailed list of specific cultural elements, starting in 2025, it will also include projects related to the Russian language
Young Leaders;Projects aimed at identifying and supporting talented young leaders in the arts, culture, and creative industries;2021–2026 Ongoing, with major ideological transformation in 2025, shifting from neutral talent identification to emphasis on traditional values and service to society
Country’s History: History of Overcoming and Victories. Milestones;Russia has a glorious history with many milestones (from Prince Vladimir’s choice of faith to Yuri Gagarin’s first space flight, from victory in the 1812 war that united all Russian estates in the struggle against the French occupiers, to the Great Victory in the bloody Second World War that united all peoples of the Soviet Union).;2021–2025 Now eliminated
Multinational Country;193 peoples live in Russia, speaking more than 270 languages and dialects. Folk art, intangible cultural heritage of our peoples, ethnocultural diversity of Russia is its competitive global advantage, its strength and identity.;2021–2026 Ongoing in the first contest of 2022 it began including local heritage projects, in the second contest of 2025, an anti-radicalism focus was added
We Are Together;Projects aimed at integrating Donbass and new subjects of the Russian Federation into unified cultural-educational, enlightenment and civilizational space, initiatives promoting development of intercultural connections, strengthening sense of community and unity, projects about heroism and courage, self-sacrifice and bravery;2023–2026 Ongoing
Unity with Russia’s Destiny;Projects evoking feelings of pride in one’s country, respect for its history, culture, and traditions, and encouraging service based on devotion and self-sacrifice;2025–2026 Ongoing
Moral Guidelines;Projects popularizing the image of a person living in accordance with traditional spiritual-moral values, promoting these as the main orientation for life in modern society;2025-2026 Ongoing
Strong Family;Projects encouraging starting a family, large families, maintaining and strengthening intergenerational connections, revealing the value of family relationships and strong marriage;2025–2026 Ongoing
Our Strength Is in Truth;Projects revealing Russia’s image as a country building relations with other states on principles of partnership, good-neighborliness, and justice, promoting conflict resolution through peaceful settlement, and preserving and promoting traditional values;2025–2026 Now eliminated
Guarding the Fatherland;Projects encouraging heroism, manifestation of best combat and civilian qualities on battlefield and in peaceful life, telling about heroism of special military operation participants, mutual support and assistance, emphasizing key character of front-rear unity for victory;2025–2026 Ongoing
Land of Opportunities;Projects showcasing Russia as a nation that welcomes talent, fosters professional and creative growth, and provides diverse career pathways with extensive opportunities for personal development;2025–2026 Ongoing