Overall, the Kremlin’s shaping of attitudes toward the peace process and toward Trump demonstrates a stable pattern: the Kremlin views diplomacy with Trump not as a path to resolving the conflict or achieving a peace, but rather as a way to buy time and exploit a propaganda opportunity.
Support for Trump emerges only briefly and only when events can be presented as a Russian success; otherwise, as soon as he deviates from the Kremlin’s line, all participants in talks, including Trump, are ridiculed or discredited, or both, by Russian media.
Against this backdrop, it is unsurprising that anti-US sentiment in Russia, having softened somewhat thanks to Trump, has not disappeared; that Russians’ attitudes toward negotiating a peace, despite war fatigue and a desire to end the war, remain skeptical and hostile; and that Trump continues to evoke contradictory and adverse reactions among Russians, even though he seems to be more on Russia’s side.
‘Containment Strategy’: How the Kremlin Neutralizes Popular Demand for an End to the War in Media
In Russia’s authoritarian system, public opinion is not ignored. The regime monitors it daily through state institutions, as it is interested in stability, legitimacy and minimizing the risk of political protests.
Any political decision goes through propaganda framing and sociological testing – not for substance, which the Kremlin determines, but in terms of how to rationalise it and present it through media, preparing the country to support it or at least not resist it.
The war in Ukraine was preceded by years of anti-Western, anti-US and anti-NATO rhetoric, by the construction of an image of the enemy in the Ukrainian population and by rising tolerance for war as an acceptable means of pursuing strategic objectives. Now, with the war seemingly winding down, the Russian population has not been primed for a rapid peace process.
The media flow during Trump’s presidency and peace initiatives shows no signs of any intention to end the war. Research from all sources demonstrates the Russian population’s desire for peace, its lack of enthusiasm for sacrificing for territorial gains in Ukraine, and its lack of understanding of the objectives of the “special military operation” for the state and for people’s well-being.
The Kremlin’s narrative functions as an antidote to this desire for peace, portraying a “premature” deal as an affront to national dignity, a concession to external pressure and a betrayal of the lofty aims of the “special military operation.” Meanwhile, because there is no guarantee Moscow’s conditions will be accepted by Trump, a slight but systematic devaluation of his authority is being carried out across Russian media, in case he firmly shifts to the enemy’s side.
‘Two Peaces’: How Negativity Around Direct Talks with Ukraine and Positivity Around US-Russia Talks Fuse
Analysis of pro-Kremlin Russian media reveals no contradiction between the negative narrative surrounding “negotiations with Ukraine” and the optimistic tone around proposals such as the “28-point plan” and others discussed in the US-Russia format. These two lines do not conflict; they complement each other. They describe two “peaces” that are usually kept separate in media discourse.
On the one hand, there is the “bad, fragile peace” – this is about direct talks with Kyiv. This frame is invariably negative: negotiations with Ukraine mean compromises, concessions, risks and instability. Ukraine is presented here as an equal subject, which makes the format ideologically unacceptable. The perceived “unpredictability” of Trump and other Western actors also belongs in this category: when peace depends on the behaviour of erratic leaders, it is viewed as fragile and dangerous.
On the other hand, Russian media make it seem that a “fair, durable peace” will come not from Russia and Ukraine negotiating directly, but from two “truly responsible” actors, Russia and the US, deciding the fate of a Ukraine denied agency in the matter. Constructiveness, rationality, long-term solutions and an “architecture of peace” appear only in the context of the bilateral, Moscow-Washington track.
It is from this standpoint that the 28-point plan looks favourable: it is not a dialogue with Ukraine, but a sweeping deal between two powers supposedly capable of ensuring stability, imposing rules and guaranteeing results.
Thus, the negativity surrounding “negotiations with Ukraine” does not temper the positivity around the 28-point plan – on the contrary, they form a single, internally coherent media construct. A bad peace is one in which Ukraine is a subject. A good peace is one in which Ukraine is an object.
A quantitative analysis of 100 publications over the past week shows: approximately 70-75% of posts reinforce Ukraine as an object, while 15-20% mention its agency, but almost always for the sake of criticism or to demonstrate the futility of direct negotiations.
Overall, negotiations with Ukraine are immediately dismissed as unstable, conflict-prone, and indicative of weakness, while US-Russia negotiations are presented as a constructive pathway to peace. There is no contradiction between the two models: the negative and the positive form a unified discourse that discredits Ukrainian agency and legitimises a format in which Ukraine’s fate can be decided without its participation.
Conclusion
The results of the study show that Donald Trump’s involvement in the peace process did not lead to de-escalation or to increased public support for compromise in either Russia or Ukraine. On the contrary, his engagement was accompanied by growing polarization, rising distrust toward mediation, and the consolidation of hardline positions on both sides. Initially, Trump’s appearance generated a sharp rise in public expectations of peace, but this optimism quickly gave way to pessimism, leaving behind a landscape defined by scepticism, disappointment, and a lack of trust.
These effects cannot be explained solely by Trump’s rhetoric or diplomatic style. In Russia, a significant role was played by the Kremlin’s information strategy. Analysis of Russian state and pro-Kremlin media shows that negotiations were consistently framed as undesirable, premature, or harmful to Russia’s interests, regardless of the formal launch of peace initiatives or external pressure to support them.
Under these conditions, Trump’s image was used in a situational and instrumental manner. Positive assessments emerged only when his actions could be interpreted as beneficial to the Russian side; in other cases, his reliability and significance as a mediator were systematically questioned. This suggests that dialogue with the United States was viewed not as a pathway to conflict resolution, but as a tactical resource.
As a result, Trump’s peacemaking initiatives failed to generate sustained support for peace. In Russia, they reinforced expectations of a favourable outcome without concessions, contributing to continued public support for military action. In Ukraine, by contrast, they strengthened perceptions of mediator bias and further weakened trust in externally driven peace initiatives.